Emiway Bantai is one of India’s top rappers. Best known for his song “Asli Hip Hop” from Gully Boy, his popularity soars amongst Indian youth. As you can imagine, we were kicked to have the opportunity to work on his branding. Hence, we decided to design a logo that has a musical element ingrained in it whilst playing with his initials. Hence we crafted a logo where the E represents the equalizer and the sharp edges of B reverberate the ferocity of his lyrics.