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Story

Disrupt is a fast-fashion Indian streetwear brand and our brief was to strategize and execute an “Independence Day” Campaign for them. While brainstorming, we uncovered an interesting insight – Most people buy Western clothing from Western brands rather than Indian brands that cater to their western preferences. With this strikingly powerful thought, we realized that Disrupt is one such brand as well. Hence, we crafted a clarion call/campaign called “BE GLOCAL. BUY LOCAL.”

2 LAKH IMPRESSIONS IN RS 2,500

Insta-led Campaign | Ambassador – Ranvijay Singha

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