Counter Culture, one of the burgeoning event brands in India, were the organizers of Take a Pause, an event by Black Dog Label. As digital partners of Counter Culture, we were bestowed with the responsibility of ensuring a high number of footfalls. And guess what, it was a sold-out show because of our digital adroitness as we strategized and ran the ads. The estimated reach for these shows through Google Ads was 20,000 but we reached out to 2,04,055 people and through social media, we garnered 1,69,039 impressions.