Sliders & Fries is the trifecta of The American Burger, Vadapav, & Johnny Bravo. We created two lovable characters called Slider & Fries to define the persona of the brand. While Slider is flirtatious, Fries is tenacious. Scroll to see how we rebranded Sliders & Fries and seasoned these characters with our imagination.
Slider is the son of a mediocre-bread couple who live in the suburbs. Having been to the city as a mere Slice-Of-Bread to make it big, he is influenced by Burgers, Mac& Cheese, and All-Things-American to return as a Slider – The Small-town burger. He is a muscular and boorish young man who often gets attention from the ladies & clearly is quite the charmer.
Fries wasn’t as cool as he is now perceived to be. He went through a dark ‘Couch Potato’ phase where he sat idle for months, clueless about what he wanted to do. Cheesed off, he decided to shake things up for himself. Initially, he got crunched by competition for being plain-jane-fries. Influenced by Slider, he experimented, tested the oils, and reinvented himself with flavorous toppings and seasonings. Now, he’s one saucy Potato!