Sto
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Story

Sugar Overdose is a seven year-old dessert brand in the bustling city of Bombay. We were asked to rebrand Sugar Overdose. Hence, with a cutesy confectionary visual aesthetic, we re-imagined Sugar Overdose as an irreverent, daring, and has an unapologetically-honest character/brand. We ensured her dimorphous nature of being friendly, aggressive and sweetly sarcastic is the icing on the cake!

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